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Cookies policy

Effective from: NOVEMBER 14, 2025

Welcome to the HEREA website (the “Website” or the “Site”). To ensure this site functions properly, we sometimes place small data files called cookies on your device. Cookies serve various purposes, such as remembering your preferences, analyzing site traffic, and delivering personalized advertising. The following policies may also apply to the use of the “Mobile Application.”

By using the Site, you agree to the use of cookies in accordance with the provisions set forth in this Policy, as well as in accordance with our Privacy Notice and Privacy Policy (for more details, please read our Privacy Notice).

Likewise, HEREA acknowledges that you may manage your cookie preferences and/or withdraw your consent at any time by adjusting your browser and/or mobile device settings.

This Policy has as its main purpose to establish the conditions that will govern the use of cookies on the Site and/or the Mobile Application, for users who access, use, or register on www.herea.com and/or its related platforms. Through this Policy, you acknowledge, accept, and confirm that the use of the Site and/or the Mobile Application implies full and unconditional acceptance of this Policy, as well as the provisions set forth in our Privacy Notice and Privacy Policy (for more details, please read our Privacy Notice).

COOKIES

In computing, cookies are small text files that websites store in your browser when you access their pages. Their main purpose is to remember information about your activity on the Site and/or Mobile Application in order to improve your user experience.

USE OF COOKIES

You acknowledge and agree that HEREA will use the following cookies for the following purposes:

Technical cookies: For the basic functioning of the site, such as navigation and access to secure areas.
Customization and/or preference cookies: Allow the site to remember user preferences, such as language and region.
Analytics cookies: Enable the collection of information about browsing behavior to improve the services offered by HEREA.
Advertising cookies: Manage the advertising displayed on the Site and/or Mobile Application, adapting it to your interests and browsing habits.
Session cookies: Essential for logging in and navigating the site. They are deleted when you close your browser.
Persistent cookies: Remain on your device after closing the browser and help us recognize you when you return to the site.
Google Analytics cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously.
Third-party cookies: Provided by external services such as social networks or video platforms.

FUNCTION OF COOKIES

The main function of cookies is to facilitate the operation, customization, and efficiency of the site, allowing it to remember user preferences, keep sessions active, analyze usage habits, and offer content or advertisements tailored to your interests. You acknowledge and accept that there are currently different types of cookies (technical, customization, analytics, and advertising), which may also be session cookies (temporary and deleted when you close your browser) or persistent cookies (remain on your device for a longer period or until you delete them), some of which are essential for the proper performance of the site and others aimed at statistical or marketing purposes.

LEGAL FRAMEWORK AND COOKIE REGULATION

The use of cookies is regulated by the Federal Law on the Protection of Personal Data Held by Private Parties and its regulations, namely the Regulation of the Federal Law on the Protection of Personal Data Held by Private Parties. These provisions require informing the user about their installation and obtaining consent when they are not strictly necessary.

FIRST-PARTY AND THIRD-PARTY COOKIES

For the purposes of this Policy, the cookies used on the Site and/or in the Mobile Application are classified according to their ownership and function.

This distinction allows you to understand the origin of the data collected and the purpose of its processing. In this regard, two main types are identified:

First-party cookies: These cookies are set by our website and can only be read by HEREA. They are commonly used for essential functions, such as keeping your session active, remembering items in your shopping cart, and providing personalized content based on your preferences.
Third-party cookies: These cookies are set by domains other than the one you are visiting. They are often used for advertising and cross-site tracking purposes. They may collect data about your browsing habits and interests to display targeted ads and analyze site performance.

INFORMATION WE COLLECT

The cookies used on the Site and/or Mobile Application may collect certain user data for the purpose of improving the browsing experience, analyzing site usage, and offering personalized content. In this regard, you acknowledge and accept that cookies may collect data such as:

IP address.
Browser and device used.
Pages visited within our site.
Selected preferences.

Likewise, you acknowledge and accept that the processing of such information is carried out in accordance with the provisions of the Federal Law on the Protection of Personal Data Held by Private Parties and its regulations, namely the Regulation of the Federal Law on the Protection of Personal Data Held by Private Parties. For more details, please read our Privacy Notice and our Privacy Policy.

OPTIONS REGARDING COOKIES

You may choose to accept or reject cookies through your browser settings. Likewise, you acknowledge and accept that blocking certain types of cookies may affect your experience and functionality on the Site.

You also acknowledge and accept that if you continue to use the Site without changing your cookie settings, you expressly grant your consent to HEREA for the use of all cookies described in this Policy.

VALIDITY AND UPDATES

This Policy may undergo modifications, changes, or updates resulting from new legal requirements; from the needs arising from the services or products offered by HEREA; from the company’s privacy practices; changes in the business model; or other causes.

HEREA reserves the right to modify this Policy at any time, and such modifications shall take effect on the same day they are made and published on the Site and/or Mobile Application.