Herea Legals

Effective from: NOVEMBER 14, 2025 

By responding to our request with the hashtag #BEHEREBEREAL™, you agree to the following:

You hereby grant HEREA RETAIL, S.A. DE C.V. (hereinafter referred to as “we” and/or “HEREA”) a worldwide, non-exclusive, free-of-charge and royalty-free license, with sublicensing rights, to use your username and any photo and/or motion content, multimedia and/or audiovisual content in relation to which you have responded with the hashtag #BEHEREBEREAL™ (hereinafter referred to as the “Published Content”) for marketing and/or advertising and/or promotional purposes on our website, emails, and free and/or paid social media platforms.

These Terms are primarily intended to establish the conditions that will govern the use of the hashtag #BEHEREBEREAL™. Through these Terms, you acknowledge, accept, and confirm that the use of the hashtag #BEHEREBEREAL™, as well as of our website, implies full and unconditional acceptance of each of these Terms.

By means of this document, you declare and warrant that:

I.        In the event that you are not the holder of any intellectual property rights over the “Published Content,” you declare and warrant that the holder of said rights has fully and effectively waived all intellectual property rights arising from and/or existing in the “Published Content.” Furthermore, you declare that the holder of said rights has validly and irrevocably granted you the right to grant the aforementioned license.
II.        You acknowledge and agree that you are solely responsible for the form, content, and accuracy of the “Published Content.”
III.        That you will not publish any false or inaccurate material, nor delete or modify any material that was not published by you.
IV.        You affirm that you are at least 18 years of age, and
V.        You declare and warrant that HEREA’s use of the “Published Content” will not infringe any law or third-party rights, and that you are responsible for the use of said content.
VI.        You declare and warrant that you release HEREA from any obligation to compensate you for the use of your “Published Content” and any relevant intellectual property rights related to the “Published Content,” such as royalties and/or any other consideration that may exist in matters of intellectual property. Likewise, you release HEREA from any compensation that may arise from the use of the “Published Content,” due to having granted a free license thereof. Furthermore, you declare and acknowledge that no liability shall arise from the use of the “Published Content” by third parties authorized by HEREA.
VII.        You acknowledge and declare that HEREA reserves the unrestricted right to delete and/or remove and/or suppress any “Published Content” that is, at its sole discretion, deemed inappropriate and/or objected to, without the need for prior notice and/or authorization from the user.
VIII.        You acknowledge and declare that the trademarks of HEREA and/or HEREA BEAUTY® and/or BEHEREBEREAL™ are the property of HEREA, and that the use of the related hashtag in no way constitutes an authorization to use said trademarks.

You agree and acknowledge that, in order to share the “Published Content” on our website and social media platforms, it is necessary to process your personal data. Therefore, we kindly request that you consult our Privacy Notice and our Privacy Policy to obtain more information regarding the processing of your personal data, as well as the rights you have in relation to such data. For more information regarding the Published Content, please refer to our Terms and Conditions.

Finally, you agree and confirm that, for the resolution of any controversy, conflict, and/or claim arising from and/or that may exist in accordance with the provisions of these terms, the policies, as well as the website and/or mobile application, you submit to the jurisdiction of the Competent Courts of the State of Coahuila, expressly waiving any other jurisdiction that may correspond by reason of present or future domicile or for any other reason.

These Terms constitute an agreement between you and HEREA RETAIL S.A. DE C.V., a Mexican company with registered address at Paseo de la Espuela 306, Residencial La Hacienda, Torreón, Coahuila, C.P. 27276, Mexico.